Who We Are & What We Do

Aspect43 is a Research Analyst & Advisory Firm focused on the HR, Talent, and WorkTech sectors.

Who We Are

Our team, led by industry experts, provides data-driven insights that align technology solutions with the real-world needs of HR professionals.

Joey Price

Joey Price is a seasoned HR technology thought leader and strategist with a strong foundation in both HR practice and entrepreneurship. As the Owner of Aspect43, he brings a practitioner-first mindset to the evolving world of work, helping HR technology companies better understand the needs of today’s people leaders. His work focuses on driving meaningful connections between innovation and impact in the workplace.

He’s also a podcast host, public speaker, and author of The Power of HR: How to Make an Organizational Impact as a People Professional

CEO & Executive Analyst

Connect with Joey

Tami Nutt

Tami Nutt is a distinguished HR technology industry analyst with nearly two decades of hands-on human resources experience. As the Vice President of Research & Insights at Aspect43, she bridges the gap between HR technology companies and practitioners, aiming to enhance workplace efficiency and compliance.

She also loves Disney and the Baylor Bears!

VP, Research & Insights

Connect with Tami

What We Do

We equip HR tech solution providers with the clarity and insights needed to connect with businesses effectively. By analyzing buyer behavior and capturing the voice of the customer, we help you understand the priorities and expectations of your target audiences. This enables you to refine your products, messaging, and strategies to meet their needs and drive long-term success.

Insights@Work Research

Aspect43's Insights@Work research delivers critical insights to inform strategic decisions. Developed with expert input, it reveals key drivers behind sales, marketing, product strategy, and customer choices, keeping you competitive.

Employee Insights

Understanding what is important to employees, areas of concern/focus for HR
Company Insights

Understanding priorities, goals & perspectives of businesses as a whole.
Buyer Insights

Understanding decision making & opinion on buyer/customer journeys.
Market Indexing

This section assesses 70+ categories for buying trends, interest & buyer uncertainty.

Why It Matters

87%

Mid-market & enterprise buyers are frustrated with the buyer journey in HRTech
76%

HR & talent leaders want to replace at least one of their HR technology solutions
69

Say vendor brand awareness is 'essential' or 'very important’ when deciding who to buy from

Insights into Action

This research is more than just understanding trends—it’s about applying those insights to improve processes, foster stronger connections with buyers, and support business growth across every department.

For Sales Teams

Identify gaps in the buyer journey, refine sales strategies, and address challenges impacting close rates and adoption.
For Marketing Teams

Shape messaging, events, and content to build brand awareness and engage audiences effectively.
For Product Teams

Understand buyer expectations, uncover unmet needs, and prioritize development that resonates with the market.
For Customer Success

Benchmark client expectations, track shifts in buying habits, and inform strategies for client retention and expansion.

Get Your Custom Buyer Insights

Enhance your insights with a custom buyer insights report. Aligned with our flagship research, compare your prospects/customers/audience to market trends and refine your strategies with data-driven clarity.

Research Partner

Free

Receive a highlight report for one audience, a promotional graphic, and a 30-minute best practices session with our team. You'll also be recognized as a Research Partner in the public report.

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Aspect43 Subscriber

Included

Get an expanded report for up to 3 audience groups, promotional graphics, a private 60-minute executive session with Q&A, and recognition on all flagship research reports.

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