We Help You Create Strategic Clarity.

Strengthen Internal, Product, and Market Alignment through our Exclusive Market Insights, Research, and Custom Engagements.

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We are a boutique strategy firm supporting enterprise technologies, high-growth startups, media outlets, events, and investors globally across all areas of B2B SaaS with a specialty in working with investors and solutions focused on Work Tech.

Our analyst group is exclusively focused on how we improve work in the US and around the world through technology. 

We have supported more than 400 clients from pre-seed startups to the world's largest enterprise technologies, service providers, and investors (Angel, VC, PE, Institutional) on 6 continents. 

Get our Wellness at Work Landscape & Market Insights Report

A Few Ways We Support Vendors

We believe a clear understanding of the practioners and market leads to better success for employees, hr leaders and hr/ta technology solution providers. 

What our Clients Say

  • We would have gone to market and been crushed by things we didn’t even know, we didn’t know.

    CEO, Talent Management Vendor
  • (Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.

    President, HR Tech Vendor
  • True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.

    Marketing & Strategy Executive, Enterprise HCM Vendor
  • HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy

    CMO, Enterprise HCM Vendor
  • (They are) a catalyst, if wanting to maintain status quo, don’t hire them.

    VP, Enterprise Sales
  • Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field. 

    VP, Strategy
  • When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list. 

    Director, Product Management - Global Enterprise Tech

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