As Featured in Fortune. Launching Late May 2022
We would have gone to market and been crushed by things we didn’t even know, we didn’t know.
(Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.
True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.
HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy
(They are) a catalyst, if wanting to maintain status quo, don’t hire them.
Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field.
When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list.
Our team spends a lot of their time talking to different companies, technologies, and investors - as well as conducting our proprietary research - to keep up to date and see what is around the corner.
What are you working on? What are you doing that is new and different? Where are you stuck?
We are always meeting with vendors and investors to simply learn and better understand what they are building, creating and learning.
These free analyst briefings are what help us define our research agenda to better support practitioners and give you a chance to ask our analyst team about what they are seeing in the market or questions specific to your product.
You can find all of our latest research - both scheduled and custom thought leadership - in one place.
It is designed for practitioners to learn from, but we know that lots of vendors use it internally for market education as well.
Are you a practioner that wants to join our customer advocacy panel and be paid to participate in focus groups & research?
Some solution providers and investors need a bit more support than a briefing, but not really a full project. They just have questions here and there and need a subject matter expert they can count on when they come up.
Our membership levels vary but are designed to be accessible for all stages and all levels include exclusive market research on buyer trends and behavior in this space, analyst time, and access to our HRTechNow practioner site.
HR Tech is a complex market with a lot of categories and subcategories - the nuance of which is very different than traditional B2B or B2C.
Our strategy and innovation team works with tech vendors from angel round to global enterprise on bespoke projects related to market education, influencer/analyst relations, growth strategy, product roadmaps, market fit, and more.
We can also fill in interim gaps for key roles until you hire the right person.
Content is important in this industry, but sometimes you need a different voice and perspective on something. Our analyst team has an ongoing research agenda you can participate in or will work directly with you on a custom approach.
From market surveys to focus groups and content from whitepapers to trend reports and ebooks, this team helps educate the market on areas that matter - helping tie it back to business case and ROI along the way.