Strategy & Insights for HRTech & WorkTech

Aspect43 supports enterprise technologies, high-growth startups, and investors focused on HR, Talent & Future of Work

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Hundreds of HRTech brands have turned to us to optimize their positioning, refine their product strategies, deepen their customer insights, boost their brand recognition, and educate their employees and customers.

What We Do

From self-service to long-term strategic engagement, we are designed to meet your team where you are and help you reach the next level of growth & adoption

  • 1


    Get all the latest market research, buyer trend insights, templates & strategy worksheets, content distribution support, exclusive fireside chats with market influencers and more to support your product, product marketing, marketing, and sales teams on GTM, Roadmap Planning & Strategy

  • 2

    Workshops & Focus Groups

    Reach your innovation and growth goals faster with our workshops. These quick-start programs cover topics from Cross-Functional Ideation and Consensus Building to Market Alignment and Product Strategy. Customer & Prospect Focus Groups and sessions for user conferences, SKO & other events are available. 

  • 3

    Analyst Services

    Our analyst team is always working hard on the latest research, market landscape reports, and identifying trends. Partner with us for analyst onsite days, ongoing advisory and custom research, content, or thought leadership webinars or on-site speaking events.

  • 4

    Go To Market/Product Marketing Consulting

    Effective GTM strategies are supported by cross-functional product marketing efforts. When done right, it oversees your GTM, influences your positioning and event strategy, and enables your sales & customer success teams. We partner with your teams for baseline market alignment assessments or an added level of strategic expertise & external resourcing around GTM Strategies and PMM delivery. 

  • 5

    Strategic Support

    When your executive team needs a sounding board, coach or support on Industry Education, M&A, Corporate Strategy, or help with Strategic initiative projects, we are ready to step in with a level of insight and expertise unmatched in the industry. One day, Project & Advisory options are available for a limited number of clients each year. 

What our Clients Say

  • We would have gone to market and been crushed by things we didn’t even know, we didn’t know.

    CEO, Talent Management Vendor
  • (Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.

    President, HR Tech Vendor
  • True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.

    Marketing & Strategy Executive, Enterprise HCM Vendor
  • HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy

    CMO, Enterprise HCM Vendor
  • (They are) a catalyst, if wanting to maintain status quo, don’t hire them.

    VP, Enterprise Sales
  • Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field. 

    VP, Strategy
  • When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list. 

    Director, Product Management - Global Enterprise Tech

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