Strategy & Insights to Change Work

Research and Advisory for Companies Focused on Tech at Work Understand their Market, Category, Customer and Impact to Better Connect Marketing, Sales & Product. 

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Industry insights for Investors, Vendors, HR Leaders & Events

Our exclusive insights at work research, combined with decades of market expertise and proven alignment programs, supports enterprise solutions, high growth startups, events, associations and VC/PE porfolios in the worktech and hrtech markets make strategic decisions from the prospect, customer and user perspective to influence product roadmap, m&a, marketing approaches and GTM/sales initiatives. 

For corporate teams, our analyst group produces a number of free market research and landscape reports each year and provides training and education sessions to help better navigate the market.  

Get our Wellness at Work Landscape & Market Insights Report

The Aspect43 Approach

A solid strategy or plan for awareness, growth or retention is impacted by the whole business - our holistic approach ensures we are providing the best possible advice, deliverables, and insights.

  • Aspect43
  • Market Research & Insights

    Our exclusive Insights at Work research is enhanced with custom surveys, focus group/feedback sessions, custom content, and speakers for events.

  • Market Alignment

    GTM, Product Marketing, and Positioning are consistent issues in B2B tech today - work with us for alignment, strategy, and workshops.

  • Product Alignment

    Product market fit assessments help you understand gaps and opportunities and support roadmap strategy, partnerships & M&A due diligence.

  • Strategy, Advisory & Workshops

    Our strategic programs include coaching, advisory, training sessions, and workshops focused on innovation and building consensus.

A Few Ways We Support Vendors

We believe a clear understanding of the practioners and market leads to better success for employees, hr leaders and hr/ta technology solution providers. 

Hundreds of brands have turned to us to optimize their positioning, refine their product strategies, deepen their customer insights, boost their brand recognition, and educate their executives, employees and customers.

What our Clients Say

  • We would have gone to market and been crushed by things we didn’t even know, we didn’t know.

    CEO, Talent Management Vendor
  • (Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.

    President, HR Tech Vendor
  • True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.

    Marketing & Strategy Executive, Enterprise HCM Vendor
  • HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy

    CMO, Enterprise HCM Vendor
  • (They are) a catalyst, if wanting to maintain status quo, don’t hire them.

    VP, Enterprise Sales
  • Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field. 

    VP, Strategy
  • When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list. 

    Director, Product Management - Global Enterprise Tech

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