Elevate
Market Fluency

Align your teams market understanding and customer expectations to drive growth in HRTech, TATech, and WorkTech.

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What is Market Fluency?

Market fluency is a strategic understanding of the market dynamics, tech landscape, key trends, user expectations, and buyer personas. For solution providers, events, and investors in the ever-evolving HRTech and TATech spaces, staying ahead of these changes is crucial.

By integrating this knowledge cross-functionally, your organization understands its role in the broader ecosystem, improving strategic decision making, enabling sales to reach growth targets, strengthening customer relationships and building brand trust.

Market Fluency is Now Customer Expectation

State of HRTech Buyer Research Found: 

  • 78%

    HR & TA Users feel vendors lack industry knowlege

  • 3:4

    Companies would replace at least 1 of their HR or TA solutions if they could

  • 92%

    Say sales teams understanding of market & HR/TA impact willingness to buy

Empowering Teams for Market Success

Our market fluency programs empower employees at all levels to understand market dynamics and landscape while integrating Aspect43's exclusive State of HRTech voice of the customer research, your own customer/prospect benchmarking data and decades of industry experience.

Establishing a foundation of institutional knowledge, maintaining market awareness and enhancing new hire productivity through our collaborative approach creates high-performing, cross-functional teams that fuel growth and revenue, setting your company up for long-term revenue and retention impact.

Market Fluency Programs

  • HRTech Vendor Certification

    Our certification programs ensure your teams have a strong understanding of market dynamics and demonstrate your companies committment to voice of customer insights.

    Get Certified in HR Tech or TA Tech: 

    • Market Fluency 
    • Marketing - For Marketing, GTM
    • Sales - For Sales, SDR, Revenue
    • Product - For Product 
    • Customer Success - For CS, CE
  • Most Popular

    Group & Cohort Programs

    Our group sessions allow companies, teams and individuals to come together and learn, connect and grow creating consistency in baseline understanding

    Group Programs Include:  

    • Quarterly Market Fluency Session
    • New Hire & Sales Bootcamp Programs
    • Role based Cohorts 
    • Start-Up Programs
    • Offsites, SKO, QBR, Strategy Days
  • Executive/Investor Programs

    For certain situations a much more personalized or confidential approach is used for fast ramp ups or to make decisions in entry/investment in the space. 

    Executive Programs Include:

    • Executive - 90 Day Ramp
    • Leader/Key Hire 
    • Investor Training for New Analysts
    • Post Acquisition/Merger
    • Considering expansion to HR Market

What our Clients Say

"When needing to know a deeper knowledge of market trends and viewpoints, Aspect43 is the top of my list."

Director Product Management, Global Enterprise HR Technology

"We would have gone to market and been crushed by things we didn’t even know, we didn’t know."

CEO, Talent Management Vendor

"Their advice can be instantly applied in the field."

Sales Enablement Leader, TA Tech

How it Works

  • 1

    Is this already a free benefit?!

    HRTech Circle's group market fluency sessions and team State of HRTech findings session are included at no cost for Aspect43 members and for certain partner clients. 

    Aspect43 Insights and Strategic level members also include the option of private quarterly sessions in addition to the group sessions. 

  • 2

    Understand Your Market Fluency Gaps

    We use the Aspect43 custom diagnostic that identifies both internal alignment issues around GTM and cross-functional market fluency needs in your teams to create a targeted approach.

    *This is included for Insights & Strategic level members. 

  • 3

    Get Custom Insights Included

    Companies who choose to participate in our annual State of HRTech research (Q1) get additional, custom insights about their prospects and customers included for any custom or event programs at no additional charge.

    You do not have to be a member for this free offering.

  • 4

    Make it a Certification

    Our certification programs dive a little deeper into the key area you need to know to understand the market over all or within a specific job function. There is validation and skills assessments at various stages to complete.

    This badge can be used to show customer a committment to market fluency and understanding for the teams and give confidence in partnering. 

    This curriculum can be ran in a private cohort for your team, in 1:1 private sessions or entirely online/ondemand.  

  • 5

    Get Market Fluent!

    We set your team up for the right group session, custom cohorts,or new hire programs - and continue to work closely tracking impact and success - including any adjustments we need to make as your ICP, product or market conditions shift. 

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