Align your teams market understanding and customer expectations to drive growth in HRTech, TATech, and WorkTech.
Market fluency is a strategic understanding of the market dynamics, tech landscape, key trends, user expectations, and buyer personas. For solution providers, events, and investors in the ever-evolving HRTech and TATech spaces, staying ahead of these changes is crucial.
By integrating this knowledge cross-functionally, your organization understands its role in the broader ecosystem, improving strategic decision making, enabling sales to reach growth targets, strengthening customer relationships and building brand trust.
State of HRTech Buyer Research Found:
HR & TA Users feel vendors lack industry knowlege
Companies would replace at least 1 of their HR or TA solutions if they could
Say sales teams understanding of market & HR/TA impact willingness to buy
Our market fluency programs empower employees at all levels to understand market dynamics and landscape while integrating Aspect43's exclusive State of HRTech voice of the customer research, your own customer/prospect benchmarking data and decades of industry experience.
Establishing a foundation of institutional knowledge, maintaining market awareness and enhancing new hire productivity through our collaborative approach creates high-performing, cross-functional teams that fuel growth and revenue, setting your company up for long-term revenue and retention impact.
Our certification programs ensure your teams have a strong understanding of market dynamics and demonstrate your companies committment to voice of customer insights.
Get Certified in HR Tech or TA Tech:
Our group sessions allow companies, teams and individuals to come together and learn, connect and grow creating consistency in baseline understanding
Group Programs Include:
For certain situations a much more personalized or confidential approach is used for fast ramp ups or to make decisions in entry/investment in the space.
Executive Programs Include:
HRTech Circle's group market fluency sessions and team State of HRTech findings session are included at no cost for Aspect43 members and for certain partner clients.
Aspect43 Insights and Strategic level members also include the option of private quarterly sessions in addition to the group sessions.
We use the Aspect43 custom diagnostic that identifies both internal alignment issues around GTM and cross-functional market fluency needs in your teams to create a targeted approach.
*This is included for Insights & Strategic level members.
Companies who choose to participate in our annual State of HRTech research (Q1) get additional, custom insights about their prospects and customers included for any custom or event programs at no additional charge.
You do not have to be a member for this free offering.
Our certification programs dive a little deeper into the key area you need to know to understand the market over all or within a specific job function. There is validation and skills assessments at various stages to complete.
This badge can be used to show customer a committment to market fluency and understanding for the teams and give confidence in partnering.
This curriculum can be ran in a private cohort for your team, in 1:1 private sessions or entirely online/ondemand.
We set your team up for the right group session, custom cohorts,or new hire programs - and continue to work closely tracking impact and success - including any adjustments we need to make as your ICP, product or market conditions shift.
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If you are an hrtech vendor or investor, please contact sarah@aspect43.com for more details on our exclusive vendor report and benchmarking of your clients.