Strategy & Innovation

Partner with us on strategic decisions to align with the market, drive growth, and improve profitability.

Taking Tech & Tech Enabled Solutions to the Next Level.

We aren't here to create cookie-cutter products or teams. We help tech companies become an enhanced version of who they are - while gaining revenue, product adoption, retention, customer satisfaction and market share in the process.

Our deep industry experience has helped more than 300 HR Tech providers & investment teams from pre-launch start ups to global enterprise players quickly identify and solve growth challenges, make strategic investments & become market leaders.

How We Work

Our strategic engagements are available on a project, workshop or long-term strategy/fractional CSO basis.  

For ongoing advisory, see our membership offerings.  

  • Strategic Support

    • Fractional CSO/Strategy
    • M&A Strategy & Targeting
    • Diligence for Investors
  • Market Alignment

    • Current State Audit
    • Product Market Fit
    • Prioritization Support
  • Innovation Workshops

    • Executive Strategy Days
    • Cross Functional Ideation
    • Post M&A Unification

Key Projects

Strategy/Analyst Day

Bring in our CEO for the day (or more) for a strategy session or team offsite; or host a fireside chat or session at your customer event. Strategy days and offsites can be planned at your location or in beautiful Coeur d'Alene Idaho as a 1-5 day long sesson with hiking, golf & boating. 

Innovation Workshops

Our workshops create cross-functional innovation missed in the day to day. Resulting in improved nps, brand awareness, shorter sales cycles, and product strategy tweaks. These are great after new leadership is brought in or before major changes will be announced to build consensus.

Market Alignment

Our most popular project takes a holistic look at the business (or business line) - looking for gaps, opportunities and differentiators in everything from positioning/GTM to sales and product. The outcomes have led to clear strategic direction, increased revenue & customer retention, investments and multiple acquisitions. These projects are designed to need less than 10 hours of time from your team and turnaround in 3-4 weeks.

Fractional VP Strategy, CSO

Our CEO supports a small number of companies, with category exclusivity, as a fractional strategy team member, supporting product marketing & GTM efforts - crossfuctional support for internal marketing, product, sales and strategy leaders in creating & unifying vision and perspective. Projects typically average 8-25 hours a month and companies have ranged from early stage start up to $1bn+ arr. 

M&A & Investment Support

In addition to our confidential M&A list of companies looking for sale or acquistion, we offer shopping service/matching/intros for acquiring companies and investors, pre and post-term dd support, portfolio/roadmap alignment strategy and post-event planning. For PE and VC we also offer portfolio support with our other strategy & advisory services.

What our Clients Say

  • We would have gone to market and been crushed by things we didn’t even know, we didn’t know.

    CEO, Talent Management Vendor
  • (Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.

    President, HR Tech Vendor
  • True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.

    Marketing & Strategy Executive, Enterprise HCM Vendor
  • HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy

    CMO, Enterprise HCM Vendor
  • (They are) a catalyst, if wanting to maintain status quo, don’t hire them.

    VP, Enterprise Sales
  • Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field. 

    VP, Strategy
  • When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list. 

    Director, Product Management - Global Enterprise Tech

Need an Intro for Something Else?

We know what we are great at...and are happy to intro you to any of these people who are great at what they do:   

  • Marketing

    • Fractional CMO - Early Stage Startups
    • Event Marketing - Industry Conferences, User Events
  • Sales

    • Fractional CRO - 1-10m ARR starting point
    • Sales Leader - Build & Develop Team
  • Ops/Other

    • Product Leader - Recruiting/TA Focus
    • Internal Comms

We are Here to Help

Send us an email, or book some time to talk more. We love seeing what companies of all stages are up to!