Strategy & Innovation for HR Tech Vendors

Finally, a consulting & advisory firm focused on the unique needs of solution providers & investors in HRTech & WorkTech

We help you understand the market, connect with your buyer and grow your business

We work with forward looking solution providers that understand using data-driven approaches enables them to build better marketing, sales, product & client experiences. 

We aren't here to create cookie-cutter products or teams. We help tech companies become an enhanced version of who they are - while gaining revenue, product adoption, retention, customer satisfaction and market share in the process.

Ourunique data driven approach combined with deep industry experience has helped more than 300 vendors & investment teams from pre-launch start ups to global enterprise players quickly identify and solve challenges impacting revenue, product adoption, brand impact or investment. 

What our Clients Say

  • We would have gone to market and been crushed by things we didn’t even know, we didn’t know.

    CEO, Talent Management Vendor
  • (Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.

    President, HR Tech Vendor
  • True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.

    Marketing & Strategy Executive, Enterprise HCM Vendor
  • HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy

    CMO, Enterprise HCM Vendor
  • (They are) a catalyst, if wanting to maintain status quo, don’t hire them.

    VP, Enterprise Sales
  • Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field. 

    VP, Strategy
  • When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list. 

    Director, Product Management - Global Enterprise Tech

How we Work

Our projects are custom crafted to provide the best impact for you to meet your desired outcomes.

  • Market Alignment

    When changes are needed - post M&A, new leadership, shift in product direction, slow growth - we come in & do a level set, then create clear paths for success with your team.

  • Innovation Programs

    Our innovation programs look holistically at a business - gathering feedback and ideas from across the employees & customer base to build consensus for change & growth. 

  • Analyst & Influencer Workshop

    Are you unsure how to work with the analysts and influencers in the space? Do you even understand what they do? Also - what is a briefing? We got you covered and can get you ready.

  • Positioning & Go to Market

    A great product fails if people don’t understand its value. We help you identify & excel in the right category, expanded reach and improve product marketing & target the right marketing approach.

  • Revenue & Sales

    "Why aren't we selling more" is how this conversation usually starts. We get a clear understanding of why people are falling out of your process and fix it through enablement & strategy for sales teams.

  • Product & Roadmap Strategy

    Understanding how customer & market feedback translates to produt roadmap is a challenge. Teams use our SME support, focus groups and product gap analysis to ensure they are building for the future & today.

  • Corporate Strategy & Investment

    We are a partner for investors (PE, VC, Angel, Strategic) - pre/post terms for your immediate deals as well as your longer term partner around investment and acquisition decisions.

  • Advisory & Coaching Services

    If you need a ongoing insights - you aren't alone. Our advisory clients keep us on call when they need external feedback or a sounding board from someone they trust.

  • Research & Feedback

    If you need specific feedback - survey, focus groups, interviews - from buyers, analysts, clients or any other group we are fully set up to support with list of HR leaders that want to help. 

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You probably should know...

We don’t sugarcoat our advice. 

We are much better at building your business than stroking your ego. 

We believe we are only doing our job if we tell you what you need to hear, not just what you want to hear.