We can change work simply by asking the right questions.
We find that many of the solution providers are as well.
It is easier than ever to run a survey – but knowing how to ask the right questions and how to interpret and understand the data takes a level of detail and experience many overlook.
We have surveyed hundreds of thousands of practioners around the world.
That experience allows us to understand the relationship between questions and why order can impact response. We know how question design can provide the nuggets of insight for your next thought leadership whitepaper or press release as well as understand buyer behavior, gather competitive intelligence and vet your roadmap – all at once.
A survey is easy to do – but, a good survey isn’t.
Our research and insights team can work with you on getting the exact thought leadership or strategic feedback you are looking for.
We have a standard research calendar our team runs through the year with a primary focus on market education. We use a lot of secondary research as we believe consumer, medical and social trends need to move into work.
Sponsorships are available on all of our reports.
Are you looking for custom thought leadership content? We partner on white-papers, ebooks, case studies, webinars and more on a co-branded or white-label option.
Not sure where to start? That is ok. Our team knows the market and some of the directions and topics that are top of mind right now to help.
When done correctly, research provides you with thought leadership, sound bites for PR, competitive intelligence, and strategic direction for your team. When it isn’t, you may get data, but without the value of insight.
Our custom research is crafted around primary and secondary research – both ours and yours – and blends data and stories to build real understanding and actionable insights.
Sometimes you need more than what a survey can provide. That is where our qualitative research programs come in.
These are great to follow up on a survey already completed or are used for to gather anonymous feedback on new positioning, M&A moves, product roadmaps, new software page designs or even around why people opted not to buy your product or ended their contracts.
We provide an executive summary of the findings as well as a full transcript – we can even provide the participants perfectly targeted for your needs.
More and more organization are turning to third party partners like us to better understand why their close rates are low or retention is falling.
We can use a one time or ongoing approach to keep you informed of issues before they start in the buyer and customer journey.
It amazes us how much money organizations spend on marketing, events, product and rebrands without ever asking the buyers.
We do ongoing buyer research throughout the year to identify everything from what they are most worried about in their real lives to satisfaction rates of products to how they want to consume content in the next 6 months.
Our A43 members have a bonus option – we can benchmark their prospect and customer lists against the full results.
Our 2021 research calendar looks at the evolution of key elements of the HR technology landscape. The calendar is subject to change based on buyer research, market changes, and sponsor interest.
– Guide to Global Payroll Technology (Published)
– New Rules to Global Payroll (Published)
– Guide to Employee Well-being (Published)
– Guide to Talent Mobility
– New Rules of Employer Branding
– Guide to Talent Acquisition
– Guide to Buying HR Tech
– New Rules of Compensation
– New Rules of Learning
– New Rules of Work Tech
– Guide to Workforce Management
– Guide to Onboarding
– New Rules of Performance Management
– New Rules of Benefits