Research & Content

Our research & content team includes analysts and researchers focued on custom research and market education on topics related to hiring, retaining, managing and paying your employees. 

Our data driven approah makes you, your team, and your customers more confident in their decisions about HCM or Recruiting software. 

  • 2023 Research Agenda

    See opportunites to participate in our upcoming research already scheduled.

    Read here

  • Access the Buyer Insights

    Are you a vendor looking for our exclusive market data?

    Get Access

  • Create Custom Content

    Discuss how we can create a custom survey, focus group or content for you.

    Work with Us

Working on something interesting? 

Schedule an Analyst Briefing

Survey & Research Solutions

Our research & insights team provides a mix of traditional analyst and modern strategies to support your market understanding and thought leadership needs.  

  • 2023 Research Agenda

    Want to see what we are working on currently and some ideas for content to sponsor?
    Yeah I do

  • Benchmarking

    With one of the largest data sets globally, each year during our annual survey you have the option to benchmark your clients, prospects and employees and understand exactly where they are at - this data has influenced product roadmaps, investments, marketing and sales approaches at the top vendors.
    We want this data

  • Custom Surveys

    What do you want to know? We can custom craft a survey to get you the answers you need for content, pr and internal insights.
    Talk with our Team

  • Custom Analyst Reports

    Our analysts will partner with you on custom, co-branded or sponsored whitepapers & reports. Not sure where to start? That is ok. They know the market & can help with ideas.
    Let's do this!

  • Focus Groups

    We run industry and private focus groups to help you gather insight on everything from product design to brand to favorite candy and more.
    I wondered what they liked

  • Market Feedback Sessions

    Do you want a blind review or feedback of an idea before you move forward? We can help with buyers, influencers or employee sessions.
    We can do that?

  • Whitelabled Content

    You want to be the expert? Cool! We want to help you do that! We have a team that can support your content needs - whitepaper, ebook, case study, blogs - on a whitelabel basis.
    Get it

  • Webinars & Training

    Like something we wrote about? Want more detail on a specific area for your team? We can turn it into a custom session for your client, sales team, employees or event.
    Tell us what to talk about

The most important things to know

When done correctly, research surveys, focus groups and custom reports provides you with thought leadership, sound bites for PR, competitive intelligence, and strategic direction for your team. When it isn’t, you may get data, but without the value of insight.

Our approach is crafted around primary and secondary research – ours and yours and consumer research trends – and blends that data and stories to build real understanding and actionable insights that people can use.

Thank you!

Your report will be here before you know it as soon as the early release sends start going! 

Thank you!

Someone from our team will reach out soon.  

Look for the survey in just a few weeks!!

If you are an hrtech vendor or investor, please contact us for more details on participation.