We are changing the world of work by educating the market on a better way to build, sell, buy and adopt technology.
We’ve built tech companies from scratch. Done total turnarounds to profitability. Launched global product lines in enterprise vendors. Worked with more than 500 vendors and investors and researched more than 100,000 business & HR leaders around the globe. And unfortunately, we’ve cleaned up a lot of messes left by other advisors and influencers on product, positioning, and go-to-market strategy along the way.
We’ve made our clients billions of dollars.
We know how to get technology, companies, and people where they need to be for success and long term partnerships with their clients.
You won’t always like what we have to say, but we don’t waste your time or your money.
We don’t sugarcoat our advice.
We believe we are only doing our job if we tell you what you need to hear, not what you want to hear.
We can help you figure out where you are, where you are going, how to tell your story and provide you with a place to share it.
Our primary and secondary research approaches, along with focus group programs, panel interviews and market knowledge help you get the edge on thought leadership. Our analyst team can partner on surveys, whitepapers, or other custom content for your clients or employees.
WorkTech is a unique industry that takes a different approach from traditional B2B and B2C. Positioning and go-to-market strategies are the most common issue we run across in vendors – from pre-seed startups to global players introducing a new module or product line. Luckily – it is usually pretty easy to correct!
Our A43 membership is designed to give you and your team market research & education along with connecting you to the right buyers, partners, events, employees, and investors along the way. We are changing the world of work by educating the market on a better way to build, sell, buy and adopt technology.